Say it better, so no feels silly.
Six steps to describe your offer so people can picture holding it.
Marc Teo, Master Implementers
Something is not selling, so they redo the work. Check the words on the outside first.
Your offer does not have to be finished before you start. Not being ready to start is a belief. Not knowing what order to do things in is a skill.
The whole thing on one slide.
Can they picture holding it?
Practical words in front
Asset, Value, Benefit
Show it all, then defuse it
So no feels silly
Does it work with your mouth shut?
Stop selling steam.
Vague. They cannot see it.
They can see it. They cannot grab it.
They can see it and pick it up.
Two words changed the room.
Same session. Same me. More people came.
Practical words in front.
alignment, identity transformation, inner clarity, mindset shift
money, time back, more clients, a plan by Friday
The deep work still happens. It just goes behind the door, not on it.
Every bullet needs three things.
A thing with edges. Toolkit, template, script, kit.
Why it beats what they paid. “The exact”, “step by step”.
The result in their words. End on “so you can”.
Strip the adjectives. If the bullet stops making sense, it was decoration.
Same bullet, rewritten.
Showing everything makes people think they will never use it all. So show the whole stack, then defuse it in the same breath. The calls are recommended, not required.
Make no feel silly.
What they walk away holding.
What it would normally be.
On a published offer, free tells them what it is worth.
Slide it across the table without saying a word. Do they nod?
Rewrite it with Asset, Value, Benefit. Then post it in the group.